Create personas that matter! Elevate your personas from a UX deliverable that only you can nerd out with, to a crucial business tool that gets the whole product team on the same page.
Having business-focused personas makes the prioritization of features crystal clear: everyone on the project knows what user behaviors are the most important to the business goals, and therefore the UX and development work can focus on the right areas.
When to use these supercharged business-focused personas:
- When the personas will be referenced for the life of the product, continually evolving based on new research findings
- When you need a tool to help make and justify design decisions now and in the future
- When you are working in true agile and will need a way to prioritize new features
- When your project has a lot of visibility across the business
Show your company/client that even though your job is to put the customer's needs first, you understand and have considered the bigger picture of the business in your work.
After purchase, contact me to get your free 30 minutes meeting to walk you through the method, answer any questions, or help support your persona creation!
The Google Slides presentation with example slides and step-by-step guidance to create your own in the speaker notes area.